The Advertising Council (commonly known as the Ad Council) is a non-profit organization founded in 1942 that produces, distributes, and promotes public service announcements (PSAs) in the United States. Originally established as the War Advertising Council during World War II, the organization aimed to mobilize the advertising industry in support of the war effort. The Ad Council works with volunteer advertising agencies and media companies to create and distribute PSA campaigns addressing various social issues, including health, education, safety, community, and environment. Notable campaigns include Smokey Bear (forest fire prevention), “Friends Don’t Let Friends Drive Drunk,” and “Love Has No Labels” (diversity and inclusion). The organization operates through a collaborative model, partnering with government agencies, non-profit organizations, and corporate sponsors to identify and address pressing social issues. Major media companies donate billions of dollars in advertising space and airtime annually to support Ad Council campaigns. The Ad Council’s work has significantly influenced American culture and public behavior, with many of its slogans becoming part of the national vernacular. The organization maintains headquarters in New York City and continues to serve as the leading producer of PSAs in the United States, reaching millions of Americans through various media channels including television, radio, digital, and print.