American Directions Research Group (ADRG) is a market research and polling firm based in the United States that specializes in providing data-driven insights for political campaigns, corporations, and advocacy organizations. Founded as a telephone polling company, ADRG has evolved to incorporate multiple research methodologies including online surveys, focus groups, and mixed-mode data collection. The company is known for its expertise in political polling and voter outreach, offering services such as message testing, voter identification, and public opinion research. ADRG maintains a sophisticated call center infrastructure that enables large-scale telephone survey operations and voter contact programs. Beyond political research, American Directions Research Group provides market research services to commercial clients, helping organizations understand consumer behavior, brand perception, and market trends. Their research capabilities include quantitative and qualitative methodologies, demographic analysis, and strategic consulting. The firm has developed proprietary technology platforms to enhance data collection accuracy and efficiency. ADRG employs a team of researchers, statisticians, and political analysts who work to deliver actionable insights to clients. The company adheres to industry standards set by organizations such as AAPOR (American Association for Public Opinion Research) and maintains strict quality control measures in their research processes.