The Direct Selling Association (DSA) is a national trade organization founded in 1910 that represents direct selling companies in the United States. Based in Washington, D.C., the DSA serves as the primary advocacy group for companies that manufacture and distribute goods and services directly to consumers through independent salespeople, often referred to as direct sellers or independent contractors. The organization develops and maintains a code of ethics that member companies must follow, which includes guidelines for business practices, consumer protection, and sales force relations. DSA member companies are required to undergo a comprehensive vetting process and agree to comply with the organization’s ethical standards to maintain membership. The DSA actively engages in government relations, working with federal and state legislators and regulatory agencies to promote and protect the interests of the direct selling industry. The association provides educational resources, research, and networking opportunities for its members while also conducting public relations efforts to enhance the understanding and reputation of direct selling. Notable activities include hosting annual conferences, publishing industry research and statistics, and maintaining relationships with international direct selling organizations. The DSA also operates the Direct Selling Education Foundation (DSEF), a non-profit organization that works to educate the public about direct selling and promote consumer protection.