Dove is a personal care brand owned by Unilever. Founded in 1957, Dove initially produced a beauty bar with a unique formula that contained ¼ moisturizing cream and was marketed as a less drying alternative to soap. Since then, the brand has expanded its product line to include bath and body products, hair care, and deodorants. Dove’s focus on promoting body positivity and self-confidence has been a key part of its marketing strategy since the early 2000s and has made the brand a favorite among consumers. Their “Campaign for Real Beauty” launched in 2004 aimed to challenge beauty standards and promote inclusion and diversity in advertising. Dove has also made sustainability a priority, launching initiatives to reduce waste and carbon emissions in their supply chain. In 2019, Dove became the first brand to release a body wash refill system and has since expanded the program to include other products. Despite occasional controversies, such as accusations of misleading advertising or racial insensitivity in its campaigns, Dove remains a popular and trusted brand worldwide. Its commitment to promoting self-esteem and sustainability, combined with its high-quality products, have helped Dove maintain its dominance in the personal care market.