FYE (For Your Entertainment) is an American retail chain specializing in entertainment products, including music, movies, video games, collectibles, and pop culture merchandise. Founded in 1993 by Trans World Entertainment Corporation, FYE emerged from the consolidation of several retail brands, including Record Town, Camelot Music, and Sam Goody. The company operates physical stores across the United States and maintains an e-commerce presence through fye.com. FYE stores are typically located in shopping malls and feature a diverse product mix that has evolved with changing consumer preferences. While initially focused primarily on CD and DVD sales, the retailer has adapted to market changes by expanding into trending merchandise categories such as vinyl records, licensed apparel, action figures, and exclusive pop culture collectibles. In 2020, Trans World Entertainment sold FYE to Sunrise Records and Entertainment Ltd., which also owns HMV and Sunrise Records. Under new ownership, FYE has continued to operate as a distinct brand while maintaining its focus on entertainment and pop culture merchandise. The company has embraced a hybrid retail model, combining traditional brick-and-mortar locations with digital commerce to serve its customer base. Despite challenges in the physical media retail sector, FYE has maintained relevance by diversifying its product offerings and focusing on fan-oriented merchandise.