GTB (formerly Team Detroit & Blue Hive divisions of WPP) is a global marketing and advertising agency that operates under the ownership of WPP. The company specializes in advertising campaigns, digital marketing, brand strategy, and content production. GTB utilizes a data-driven approach to analyze customer behavior and develop targeted marketing campaigns. Their services include media planning and buying, website and mobile app development, social media management, and creative content production. The company was originally founded in 2006 as Team Detroit, a joint venture between WPP and Ford Motor Company. In 2011, the company expanded by acquiring Blue Hive, a marketing agency that focused on Ford’s international marketing efforts. In 2016, the company rebranded as GTB, which stands for “Global Team Blue.” Today, GTB operates out of several locations worldwide, including the United States, Europe, Africa, and Asia. They work with a diverse range of clients across industries such as automotive, retail, healthcare, finance, and technology. With a focus on innovation, data-driven insights, and exceptional client service, GTB has established itself as a leading marketing and advertising agency in the global marketplace.