M & M CUSTARD is a food service establishment specializing in frozen custard and related dessert offerings. Located in the United States, the company operates under the brand name “Scooping Smiles,” as reflected in their domain name. The business focuses on serving premium frozen custard, which differs from traditional ice cream due to its higher egg yolk content and smoother texture. The establishment is part of the quick-service restaurant segment within the food service industry, specifically in the dessert category. Their business model centers around providing frozen treats and desserts to customers in a retail setting. While frozen custard serves as their primary product, many similar establishments typically offer various toppings, sundaes, shakes, and other frozen dessert variations. The company’s branding, “Scooping Smiles,” suggests an emphasis on customer experience and satisfaction through their frozen dessert offerings. Like other custard shops, they likely maintain specialized freezing equipment designed to produce the characteristic dense, creamy texture that distinguishes frozen custard from other frozen desserts. The business operates within the broader competitive landscape of frozen dessert retailers, which includes ice cream shops, frozen yogurt establishments, and other specialty dessert venues.