The National Retail Federation (NRF) is an American trade association, founded in 1911, that works to advance the interests of the retail industry. The organization represents retailers of all types and sizes, including department stores, grocery stores, specialty retailers, and online merchants. NRF provides its members with research, advocacy, and education programs designed to help them navigate the complex and ever-changing retail landscape. NRF’s mission is to promote the industry’s growth and development, protect its interests, and enhance the customer shopping experience. The organization advocates for public policies that support retail, including tax reform, trade policy, and healthcare reform. They also provide data and research on retail industry trends and consumer behavior, as well as training and certification programs for those working in the industry. NRF serves as a platform for networking, information sharing, and collaboration among its members. The organization hosts several events and conferences throughout the year, including the Retail’s Big Show, one of the industry’s largest annual gatherings. Based in Washington D.C., NRF is recognized as the industry authority on retail policies and practices. With a membership roster that includes over 18,000 retailers, NRF is the world’s largest retail trade association in terms of member numbers.