Psycho Bunny is an American clothing brand founded in 2005 by Robert Godley and Robert Goldman. The company is known for its contemporary menswear and accessories, featuring a distinctive logo that combines a skull and crossbones with a rabbit head. The brand initially gained recognition for its reinvention of the classic polo shirt, using premium Peruvian pima cotton and incorporating unique design elements. The company’s signature emblem is hand-sewn with 4,000 stitches, significantly more than traditional logos, reflecting their commitment to quality and craftsmanship. Psycho Bunny started with a focus on neckwear and polo shirts but has since expanded its product line to include t-shirts, sweatshirts, outerwear, accessories, and a children’s collection. Psycho Bunny has experienced significant retail growth, operating numerous standalone stores across the United States and maintaining an international presence through partnerships in Latin America and Asia. The brand positions itself in the premium casual wear market segment, competing with established luxury sportswear brands while maintaining its distinctive edgy aesthetic. The company has built its reputation on combining British sophistication with American prep style, while incorporating vibrant colors and playful design elements. Psycho Bunny maintains retail partnerships with major department stores and luxury retailers alongside its direct-to-consumer business through its e-commerce platform and branded stores.