Royall & Company, now part of EAB (Education Advisory Board), was a marketing and enrollment management firm specializing in higher education recruitment solutions. Founded in 1983 and based in Richmond, Virginia, Royall developed data-driven marketing strategies to help colleges and universities optimize their student recruitment efforts. The company was known for its distinctive direct marketing approaches and predictive modeling techniques that helped institutions identify and engage prospective students. Royall’s services included student search campaigns, application generation programs, and yield management solutions. Their methodologies combined traditional mail marketing with digital communications to create comprehensive recruitment strategies. In December 2014, Royall & Company was acquired by The Advisory Board Company for approximately $850 million. The acquisition integrated Royall’s enrollment management expertise with the Advisory Board’s broader education consulting services. In 2017, following Vista Equity Partners’ acquisition of EAB from the Advisory Board Company, Royall’s operations were fully incorporated into EAB’s suite of enrollment services. During its independent operation, Royall worked with hundreds of colleges and universities across the United States, including many prestigious institutions. The company was particularly recognized for its ability to help institutions increase their applicant pools while maintaining or improving student quality metrics.