Saatchi & Saatchi X is a global shopper marketing agency founded in 1997 and headquartered in New York City. The company operates as a subsidiary of Publicis Groupe, one of the world’s largest advertising and communications companies. Originally established as an extension of the renowned advertising agency Saatchi & Saatchi, the “X” division specifically focuses on shopper marketing and retail experiences. The agency specializes in creating marketing strategies that influence consumer behavior at the point of purchase, combining retail expertise with creative solutions. Their services include shopper insights, retail strategy, digital commerce, experiential marketing, and in-store activation. Saatchi & Saatchi X works with major consumer brands and retailers across various sectors, including consumer packaged goods, technology, and retail. The company maintains offices in multiple countries and has received numerous industry awards for its work in shopper marketing. Their approach integrates traditional marketing principles with contemporary shopping behavior analysis and digital technologies. Saatchi & Saatchi X is known for developing the “Store Back” thinking methodology, which places the retail environment at the center of marketing strategy development. The agency has worked with global brands such as Procter & Gamble, Walmart, and PepsiCo, helping them optimize their retail presence and shopper engagement strategies.