Simply Fashion Stores was an American retail chain that specialized in women’s clothing and accessories. Founded in 1991, the company operated primarily in the southeastern United States, with a significant presence in urban and suburban shopping centers. The retailer focused on providing affordable fashion apparel, targeting value-conscious female shoppers in the plus-size market segment. At its peak, Simply Fashion Stores operated approximately 250 locations across multiple states, including Alabama, Georgia, Florida, and Mississippi. The company positioned itself as a destination for trendy, contemporary clothing at competitive price points, offering both casual and formal wear options. In April 2015, Simply Fashion Stores filed for Chapter 11 bankruptcy protection, citing increased competition from other retailers and changing consumer shopping habits. Following the bankruptcy filing, the company initiated a liquidation process and closed all of its retail locations. The closure affected approximately 1,600 employees across its store network and corporate operations. During its operational years, Simply Fashion Stores maintained its headquarters in Birmingham, Alabama, and developed a loyal customer base through its focus on affordable fashion and accessible retail locations. The company’s business model included regular inventory turnover and seasonal merchandise updates to keep pace with fashion trends.