The Fresh Grocer is a supermarket chain operating in the northeastern United States, primarily in Pennsylvania and New Jersey. Founded in 1996, the company is part of the Wakefern Food Corporation cooperative, which also operates other grocery store brands including ShopRite. The Fresh Grocer specializes in providing fresh food options and full-service supermarket offerings to urban communities and areas traditionally underserved by major grocery chains. The company is known for its emphasis on fresh produce, prepared foods, and full-service departments including deli, bakery, seafood, and meat counters. Many locations feature hot food bars, salad bars, and ready-to-eat meal options. The Fresh Grocer stores typically range from 40,000 to 50,000 square feet in size and employ between 150-200 people per location. In 2013, The Fresh Grocer became a member of the Wakefern cooperative, which enhanced its purchasing power and distribution capabilities. The company has been recognized for its efforts in addressing food deserts and providing access to fresh, healthy food options in urban neighborhoods. Several of its locations are strategically positioned near university campuses and in downtown areas, serving both student populations and local communities.