The Wenatchee Valley Traffic Association (WVTA) is a wholesale organization based in Wenatchee, Washington, specializing in the transportation and distribution of agricultural products, primarily tree fruits from the Wenatchee Valley region. Established to facilitate the efficient movement of produce from local orchards to markets, the association plays a crucial role in the area’s agricultural supply chain. Operating in one of the nation’s largest apple-producing regions, WVTA coordinates logistics and transportation services for fruit growers, packers, and shippers in the greater Wenatchee Valley area. The organization helps manage the complex distribution network required to move fresh produce from the Pacific Northwest to domestic and international markets. The association works closely with local agricultural businesses, transportation companies, and warehousing facilities to optimize shipping routes and ensure timely delivery of perishable goods. Through their website wvtraffic.com, they provide members with access to shipping schedules, logistics coordination, and industry updates. WVTA’s services include freight arrangement, transportation scheduling, and coordination with various carriers to ensure efficient product movement. The organization has adapted to modern logistics requirements while maintaining its focus on serving the specific needs of the Wenatchee Valley’s agricultural community.