Zenreach (now known as Adentro) was founded in 2012 as a technology company specializing in WiFi marketing and customer analytics solutions for brick-and-mortar businesses. The company developed a platform that transforms guest WiFi into a marketing and customer intelligence tool, helping businesses better understand and engage with their customers. The company’s core technology enables businesses to offer free WiFi to their customers while collecting valuable data about customer behavior and visit patterns. This data is then used to create detailed customer profiles and facilitate targeted marketing campaigns. Zenreach’s platform includes features such as walk-through attribution, which measures the effectiveness of digital marketing by tracking actual in-store visits resulting from online advertisements. In 2021, Zenreach merged with Adentro, adopting the latter’s name while maintaining its technological infrastructure and customer base. The company has received significant venture capital funding, including investments from Peter Thiel’s Founders Fund, Formation 8, and First Round Capital. Headquartered in San Francisco, California, the company serves thousands of businesses across various sectors, particularly in the restaurant, retail, and hospitality industries. The platform integrates with various marketing tools and point-of-sale systems, allowing businesses to automate their marketing efforts and measure real-world results from their digital campaigns.